A lot of Startups find it very difficult to present themselves as a potential opportunity for investment and mobilize funds from investors and banks. Entrepreneurs also do not have an idea about what banks are looking for and end up losing funding opportunities. A technology solution is required that would help educate entrepreneurs on how to prepare financials to propose to a bank for funds and further create a template where startups can put in there data in a format which could be accessed by any investor who wants to fund startups. Hence, there is a need to standardize and automate the process of creating a pitch deck – whereby the user feeds in the inputs asked by the platform, and in the end as an output – there is a standardized business plan that comes up. Sample list of inputs required for automating the pitch deck: • Problem Addressed • Product/Service Description • Market Size • Customer segment • Competition – Other Players, USP, Customer Retention Strategy etc. • Revenue Model • Scalability of solution • Current financials and projections • Requirement of funds & valuation • Team Composition etc. 5.1 Synopsis The platform should capture the following: • Automatically check the information that needs to be covered in a pitch deck • Ask user for information required to create a pitch deck including but not limited to: o Problem addressed o Product / Service description o Market size o Customer segmentation o Competition: Other players, USP, Customer retention strategy etc. o Revenue model o Scalability of solution o Current financials and projections o Requirement of funds and valuation o Team Composition • Output a standardised and cohesive pitch deck 5.2 Additional information on the problem statement 5.2.1 Terminology- KEY WORDS Term / Acronym Meaning Business Plan A business plan is a formal statement of business goals, reasons they are attainable, and plans for reaching them. Pitch Deck Pitch deck is a presentation usually used to give your audience a snapshot of your business plan Market Size The number of individuals in a certain market who are potential buyers and/or sellers of a product or service. Customer Segmentation Customer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing. USP A unique selling proposition (USP) refers to the unique benefit exhibited by a company, service, product or brand Customer Retention Strategy Customer Retention Strategy is about keeping the customers you’ve invested in to acquire. Revenue model A revenue model is a framework for generating revenues. Scalability Scalability is the capability to handle a growing amount of work, or its potential to be enlarged to accommodate that growth. CLV:CAC Ratio Customer Lifetime Value : Customer Acquisition Cost Customer Lifetime Value is the prediction of the net profit attributed to the entire future relationship with a customer. Customer Acquisition Cost CAC can be calculated by simply dividing all the costs spent on acquiring more customers (marketing expenses) by the number of customers acquired in the period the money was spent. Current Financials & Projections Financial projection is a forecast of future revenues and expenses Valuation Financial value of the company Team Composition Team composition refers to the overall mix of characteristics among people in a team, which is a unit of two or more individuals who interact interdependently to achieve a common objective. 5.2.2 Existing process/method in practice Current process Manual / Semi-Automatic Who are the people responsible for creation of Pitch Decks? Generally, the founders / co-founders of a company or aspiring entrepreneurs are responsible for the creation of pitch decks. What information is currently included in a pitch deck? The creators of the pitch deck decide which materials to include in the pitch deck. Hence there is no standardization of material. How are pitch decks designed? Third party designers or existing templates are used for design purposes. What platforms are used in the creation of Pitch Decks? Platforms used popularly include PowerPoint and keynote. Furthermore, templates are available on the internet 5.2.3 Challenges with current system Challenge Impact / Inconvenience caused Lack of standardization of information included in pitch decks Prevents investors from being able to effectively compare different startups based on common metrics and information. Different startups may use different categorizations and terminologies to present similar information. Lack of knowledge regarding information to be included in pitch decks. All aspects of a pitch deck may not be included in the pitch deck and information may be partial or incomplete. Lack of Design and Flow in the pitch deck Pitch decks are improperly designed and are unable to present information effectively 5.2.4 Users (staff members) involved in the current (and possibly new) system and their responsibilities, system access privileges User Role Access level, responsibilities, remarks Access: View + Edit Platform Responsibilities: Develop and design the pitch deck automation platform Constantly and consistently update platform with the objectives of making it more user friendly and faster. 5.2.5 Break-down of the challenges into smaller logical operations: NOT REQUIRED 5.3 Identify all subsystems and interactions among them Link for some sample pitch decks: Pitch Decks Figure 1: Information to be presented on Pitch Deck 5.4 Technical feasibility: NOT REQUIRED 5.5 Desired outcome of the solution to be built The problem of standardization and inconsistency of information in pitch decks will be solved fully with the help of an automated pitch deck creator since all users will be prompted to enter a given set of information. Moreover, the pitch deck will be designed automatically and information will be presented in a logical and sequent
Smart India Hackathon 2018
2.1 Synopsis The platform should capture the following: • Loan scheme under the ministry • Eligibility criteria for applying for the loan • Loan ticket size • Need for collateral – yes or no • Application Link • Documents required • List of bank/loan centres with their contact details 2.2 Additional information on the problem statement 2.2.1 Terminology- KEY WORDS Sample terminology added in the table below. Please replace as necessary Term / Acronym Meaning Loan A thing that is borrowed, especially a sum of money that is expected to be paid back with interest. Collateral Something pledged as security for repayment of a loan, to be forfeited in the event of a default Ticket Size Money value range in which the loan is disbursed, e.g. Rs. 5 lakh to 20 lakh Loan scheme under the ministry Various ministries are disbursing loan, e.g.: Technology development board provides loan for commercializing purposes (TDB Guidelines) 2.2.2 Existing process/method in practice Current process form Semi-automatic How is information provided? Department nodal officer creates the loan guidelines. This is available on website or the individual needs to contact the nodal officer. How can one apply? The application process is usually through their regional offices. 2.2.3 Challenges with current system Challenge Impact / Inconvenience caused Segregated Data No single platform for the information on all loan schemes Lack of awareness Large number of start-ups are not aware of the various loan schemes available from the government. Start-ups avail loans from private banks and paying a higher interest rate. Lack of quality proposals Due to the lack of awareness, many good Start-ups/entrepreneurs do not apply for these loans. Thus, leading to a lacunae of quality proposals. Tedious process Currently, an entrepreneur needs to browse through various websites and departments. Mention below users/staff members currently facing the mentioned challenges. 2.2.4 Users (staff members) involved in the current (and possibly new) system and their responsibilities, system access privileges Sample information has been added. Please replace with the correct information. User Role Access level, responsibilities, remarks Department nodal officer (Current) Access: View data / report about start-ups Responsibilities: 1. Creating the funding guidelines in text format 2. Resolving the applicant queries 3. Filtering the applications DIPP Access: View, Edit, Add, Delete access to the entire system Responsibilities: • User management (create/modify/delete users in the system • Assign roles and access levels to user. 2.2.5 Break-down of the challenges into smaller logical operations Serial # Broken down component/flow/user case/subsystem 1 2 3 2.3 Identify all subsystems and interactions among them The suggested solution will be a part of the Startup India Hub. Various tabs to be covered in the portal: • List of departments 1. Loans available under each department – Guidelines – Eligibility Criteria – Ticket Size – Need for collateral (yes/no) – Application Link – Required documents – List of bank/loan centres with contact details – Feedback – Back end access to department nodal officers Refer to the following link for a sample portal: CGTMSE 2. FAQ’s 2.4 Technical feasibility Not available 2.5 Desired outcome of the solution to be built 1. Easy accessibility to the information. 2. Availability of information/reports in real time 3. Create improved user experience for all stakeholders 2.6 Availability of sample data Kindly refer to the following loan schemes which can be used for aggregating the data • Standup India • Pradhan Mantri Mudra Yojana • SIDBI • Startup Assistance Scheme • Growth capital and equity assistance • Union Bank of India • CGTMSE 2.7 Non-functional requirements Some sample parameters are listed in the table below. Please modify as appropriate. Requirement Details Volume or rate of data inflow N.A 2.8 Existing competing solutions in the market Are there existing solutions in the market that fully/partially address the challenges? Currently, there is no such portal available.
1.1 Synopsis The platform should capture the following: • Have start-up categorization as per the lifecycle stage, location and sector • Number of jobs created by each start-up in the current year and jobs expected to be created in the upcoming years • Growth in revenue from date of incorporation till date • Number of patents applied and number of patents granted 1.2 Additional information on the problem statement 1.2.1 Terminology- KEY WORDS Sample terminology added in the table below. Please replace as necessary Term / Acronym Meaning Recognized Startup Startups recognized under Startup India Programme. Refer to the following link: Startup India Registration Current year for a Startup Jan 1st -Dec 31st 1.2.2 Existing process/method in practice Please describe (preferably in bullet points or tabular form) the current process that captures this information. I have included a skeleton below – you may leverage it or replace with a better suited format (diagrams would be helpful if available): Current process form Manual The entire information is collected by the respective Startups for their own records The information available on the respective website of Govt. bodies. Currently have to collect the information from Startups Going forward will create an automated system 1.2.3 Challenges with current system (Some sample / imaginary challenges are listed for example. Please replace with actual challenges) Challenge Impact / Inconvenience caused Startup India is unable to track the progress of recognized Startups 1. No real-time information availability about the Startups Manual process of collecting and maintaining data 1. Currently, to understand the status of, nodal officer need to reach out to the Startups and collect the information. Mention below users/staff members currently facing the mentioned challenges. 1.2.4 Users (staff members) involved in the current (and possibly new) system and their responsibilities, system access privileges Sample information has been added. Please replace with the correct information. User Role Access level, responsibilities, remarks Start-up registration clerk Access: View + Edit + Add information about start-ups Responsibilities: 1. Read and validate an application for a start-up registration 2. Enter data into the system/ledger (minimum info required: name of start-up, names & contact details of founders, address, area of work, any other) 3. Generate report of start-ups registered within last month/quarter/year (mention what data would be exported/included in the report) 4. Export data of start-ups registered within last month/quarter/year 5. Send data/report to DIPP DIPP officer-1 Access: View data / report about start-ups Responsibilities: 1. Retrieve number of jobs created / expected to be created by start-ups in a given time period 2. Retrieve revenue details of start-ups in given time period 3. Retrieve information about patents filed, approved, rejected for start-ups in a given time period DIPP System Administrator Access: View, Edit, Add, Delete access to the entire system Responsibilities: 1. User management (create/modify/delete users in the system) 2. Assign roles and access levels to users 3. Take period back up of data 1.2.5 Break-down of the challenges into smaller logical operations Serial # Broken down component/flow/user case/subsystem 1 2 3 1.3 Identify all subsystems and interactions among them The following system can be incorporated in the Startup India website. Tabs to be included are as follows: – Startup Details (Contact details) – Stage – Sector – Funding Status – Number of jobs created by each start-up in the current year and jobs expected to be created in the upcoming years – Growth in revenue from date of incorporation till date – Number of patents applied and number of patents granted – International recognition – Any other relevant details – Tab for startup clerk to access the backend data 1.4 Technical feasibility To be analysed 1.5 Desired outcome of the solution to be built List desired outcomes of the solution, how the outcomes would address existing challenges, what benefits it would yield for each user and department in general (e.g. improvement in efficiency, availability of information/reports in real time, reduce effort/revenue leakages, create improved user experience for all stakeholders – Availability of aggregated data of all the recognized Startups – Measurable impact of the startup India programme – Future policy amendments/creations based on the data 1.6 Availability of sample data List of recognised Startups have been captured in the following link: Startups 1.7 Non-functional requirements Some sample parameters are listed in the table below. Please modify as appropriate. Requirement Details Browser compatibility The web based portal should work on the latest versions of Chrome, Internet Explorer and Firefox browsers on Windows 7 or Windows 10 operating systems. User interface The screens should be easy to understand, fill in and navigate for non-technical government users and entrepreneurs. 1.8 Existing competing solutions in the market None
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