Total Submissions : 12
- General mind set is that processed food lacks freshness and contains harmful preservatives.
- This prevents rapid growth of FPI.
- Mind set to be changed by highlighting nutritious, hygienic and convenience aspects of processed food.
- Campaign of Facebook page will take advantage of growing popularity of social media.
- Accordingly the face book page of the Ministry needs to include additional features on processed food promotion, which would engage followers in an interactive manner.
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